Kozler Business Solutions Blog

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Business Owners

Why your Facebook ads are not working

Why Your ROAS is Dropping and What You Can Do About It

Return on Ad Spend (ROAS) is one of the most crucial metrics for ecommerce business owners. It measures how much revenue you generate for every dollar you spend on advertising. A decreasing ROAS means that your advertising campaigns are becoming less profitable. And if you aren't careful, this can put your entire business at risk.

If you've noticed that your ROAS is dropping, you're not alone. The digital advertising landscape is changing rapidly, and many factors can impact your ROI. In this blog post, we'll discuss some of the reasons why your ROAS may be dropping and offer solutions to help you get back on track.

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Outsmart the Competition: The Ultimate Guide to Tracking and Monitoring Your Ecommerce Rivals

With the world of eCommerce changing every day, it can be tough to stay one step ahead of your competition. Knowing the strategies they’re using and capitalizing on new opportunities before they do is essential if you want to give your business the edge. But how are you supposed to keep abreast of all their changes? With this ultimate guide, we'll show you how tracking and monitoring your ecommerce rivals is the key to staying ahead! We'll discuss techniques for evaluating competitors' pricing models, product offerings, ad campaigns, customer experience design - and more - so that you have an inside view on where your competition stands. By learning these tactics and applying them wisely in our own businesses, we can outsmart our rivals each time!

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Improving cashflow

18 ways to improve cash flow in your business

Cash is the most important resource you have to manage in your business. A business can go years without a profit but not a day without cash. You need to make sure that your business has a reliable internal stream of cash and is not consistently relying on debt or funding to operate. Just like a rocket burns fuel to take off, a business needs cash to grow.

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