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Case Study: Aussie Pharma Direct

Aussie pharma direct

Industry

eCommerce

Challenge

Aussie Pharma Direct came to Kozler looking to scale both their retail and wholesale arms. While their product offering was strong, Australian-made, medical and safety supplies, their website needed to be optimised for conversions and B2B capability to support growth.

Results

Aussie Pharma Direct achieved a 7% increase in average order value thanks to improved product pages and strategic bundling. Additionally, 84.72% of orders included an upsell product, reflecting the success of cart and checkout optimisations in encouraging higher-value purchases.

Key Product

Page Optimisation, Conversion Rate Optimisation, B2B Wholesale

aussiepharmadirect.com.au
+7%
AOV Increase
+84.72%
Orders with upsell

Zac and his team have been incredible to work with, not just helping us develop our websites to a high standard, but also advising on strategy. We will be working with Kozler for many more years to come!

Lucy Lonsdale

Aussie Pharma Direct

Screenshot 2025-07-28 at 10.14.11 am

Aussie Pharma Direct

Aussie Pharma Direct is an Australian-owned eCommerce business specialising in high-quality health, hygiene, and safety products. They sell both direct to consumer and offer wholesale orders through their Shopify site.

The Challenge

Aussie Pharma Direct partnered with Kozler aiming to grow both their retail and wholesale channels. Although they offered a strong range of medical and safety supplies, their website needed improvements in CRO, B2B functionality, and product page clarity to effectively support accelerated growth.

The Project

Conversion Rate Optimisation (CRO)

  • Ongoing A/B testing and UX improvements across homepage, product pages, and cart.
  • Refined messaging and visuals to emphasise trust
  • Introduced CRO-focused changes like sticky “Add to Cart” buttons, simplified shipping info, and tiered pricing on select products.

Wholesale / B2B Setup

  • Built a dedicated wholesale portal including an application form, exclusive pricing, and professional ordering flow.
  • Developed bulk product listings and structured checkout flows tailored for B2B buyers—simplifying large-order processing.
  • Supported integration with backend systems for smooth inventory sync and order management.

Product Page & Cart Optimisation

  • Reworked product pages to improve variant selection, add trust badges, highlight bestsellers, and increase cross-sell visibility.
  • Improved cart experience by reducing unnecessary steps, improving mobile layout, and surfacing upsell suggestions pre-checkout.

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