What makes your business unique?
In some way, shape or form, every business will have competitors in their space, They can be first to market, think Uber and Apple. However, the first to market or first mover advantage only lasts for a short time.
How to find or estimate your business figures
This guide will help you find or estimate your business figures.
When estimating your business numbers, you want to use known numbers on your financial statements to help make sure estimates are as accurate as possible.
Is Kozler right for you?
What Kozler is
Kozler is a growth agency that helps businesses grow by focusing on outcomes and growth rather than the "what services we offer approach." This means we look at a business as a whole and determine what needs to be done to achieve its goals, objectives, and mission.
What is a Growth Agency?
A new approach to growing a business
In times gone past, when a business owner wanted to take their business to the next level, they would start increasing their marketing or maybe get a new website. Because that's what they need to get more customers, right? So the logical next step would be to contact a marketing agency or a web developer, right?
How to define and reach your target market
What is a target market?
A target market can be defined as a group that shares common needs and problems that your business solves. This can be individuals or organisations. Remember that ultimately, the decision-maker in a business is still an individual. Some examples of target markets can include:
What does your website really need to be successful?
We've all heard differing opinions when it comes to what makes up a great website. Programmers will argue that a website needs to have great code to be successful and SEO experts will tell you that you need to rank in Google. Social media markets might tell you that you don't even need a website. So who can you trust?
12 ways to increase number of transactions per year
In the clients mind you are their go to for the thing that you sell or service you provide. You have done an exceptional job at retaining your customers. Now you want to think about how you can get your loyal customers to increase the frequency of purchases they make per year.
7 ways to decrease your cost of goods sold
What is the cost of goods sold?
The total cost of inventory sold during a given period of time. The expenses that are directly related to getting that product sold.
What is the REAL cost of sales in your business? How to calculate it.
So from the title of this article, you might be wondering what you are missing? Your accounting software spits out a pretty report telling you what your costs of goods sold is, right? So, is this number telling you everything you need to know?
Referral Systems - How to get referrals?
What is a referral program?
It is a word of mouth marketing tactic that incentives customers to refer your services to a friend. The purpose is to attract new leads to a business. Often leads that come through referrals are primed and ready to go because a friend has referred them.