It's quite simple really, the average value of a single purchase by customers over a given time period. Most ecommerce or accounting software will help you to easily find this number.
Cash is the most important resource you have to manage in your business. A business can go years without a profit but not a day without cash. You need to make sure that your business has a reliable internal stream of cash and is not consistently relying on debt or funding to operate. Just like a rocket burns fuel to take off, a business needs cash to grow.
Lead generation is the process of attracting people who are interested in your business. It is a proactive action on your part to bring someone into your sales funnel. Providing value is the best way to bring people in. The old school sales pitch isn't going to work anymore. People don't want to be sold to. You need to provide value for your audience in a way that will delight them and ensure they want to engage with your business.
Do you want to master your social media marketing? Sometimes it can be hard to know if you are doing the right thing or you may wonder what you can do to increase the...
So you've worked hard to attract potential customers to your business with great marketing but how do you close the sale? We see a lot of businesses get great traffic to their stores and websites but they don’t make many sales. What is stopping potential customers from taking action and what can be done to fix it?
Retaining customers is imperative to the success of your business. Some customers will be easy to retain, while others will need some work. If you don’t have any structured measures in place, you are likely to lose those customers who are willing to shop around. So, how do you keep your customers happy and have them coming back for more?
Let's take a look at 24 ways to increase your retention rate.
There's no denying that social media use has exploded over the years and continues to grow at a rapid rate. So it’s no surprise that businesses are jumping on board to...
Do you have an online store? How are your sales going? With an increase in the number of dodgy online retailers out there, it can be hard to gain the trust of...