Kozler Business Solutions Blog

Return on Ad Spend (ROAS) is one of the most crucial metrics for ecommerce business owners. It measures how much revenue you generate for every dollar you spend on advertising. A decreasing ROAS means that your advertising campaigns are becoming less profitable. And if you aren't careful, this can put your entire business at risk.

If you've noticed that your ROAS is dropping, you're not alone. The digital advertising landscape is changing rapidly, and many factors can impact your ROI. In this blog post, we'll discuss some of the reasons why your ROAS may be dropping and offer solutions to help you get back on track.

In this current economic climate, it is essential that ecommerce businesses take an in-depth look at their growth model and make changes accordingly. Completing a growth audit is one of the most effective ways to do this. 

An effective website experience can be the difference between a successful ecommerce store and one that struggles. 

When it comes to e-commerce, loyalty schemes are essential for any business looking to maximize customer retention. Not only do loyalty programs keep customers coming back, they also offer convenient ways to engage with your brand, reward loyalty and provide personalized experiences.

Affiliate and influencer marketing are two effective digital marketing approaches that can help you increase your online presence and acquire new customers.
In this article, we'll explain what affiliate and influencer marketing are, provide tips on how to get started with each one, discuss the benefits of using these tools, and show you how they can help you increase your reach and generate more sales.

Writing compelling eCommerce website copy is key to driving sales and engaging customers. Writing for an eCommerce website should be a carefully crafted process that includes research, creative titles, SEO optimization, and a focus on convenience. In this guide, we will outline how to create content that captures your audience's attention and drives more leads through the door!

Should you read this blog? 

Who is this blog for: eCommerce businesses and brands

As eCommerce business owners, it's critical to stay ahead of trends and keep up with the latest technological advances to make sure we're ready for whatever the future holds. That’s why today we’ll be exploring how you can unlock the upcoming potential in eCommerce marketing platforms in 2023. From AI chatbots that can automate marketing tasks and personalized recommendations for customers to increased data security tools, your store is set for success as long as you know how best to use these emerging technologies. Don't worry - there is no need to upgrade immediately; what matters most is knowing which direction developments are heading so that you are ready when the time comes! So let's dive into some trends shaping this new world of eCommerce now . . .

Shein has become one of the world’s most successful fashion brands. The company is valued at $100 billion USD and their app has had more downloads than Amazon.

It’s no secret that clothing brands are constantly looking for ways to increase sales and cut costs. In recent years, many brands have turned to selling directly to consumers (DTC) through their own websites and apps, foregoing the need for middlemen like retailers and wholesalers. The trend has disrupted the retail industry, with some big-name retailers filing for bankruptcy or closing stores.