Why Your ROAS is Dropping and What You Can Do About It
Return on Ad Spend (ROAS) is one of the most crucial metrics for ecommerce business owners. It measures how much revenue you generate for every dollar you spend on advertising. A decreasing ROAS means that your advertising campaigns are becoming less profitable. And if you aren't careful, this can put your entire business at risk.
If you've noticed that your ROAS is dropping, you're not alone. The digital advertising landscape is changing rapidly, and many factors can impact your ROI. In this blog post, we'll discuss some of the reasons why your ROAS may be dropping and offer solutions to help you get back on track.
