6 benefits of paid social media marketing

There's no denying that social media use has exploded over the years and continues to grow at a rapid rate. So it’s no surprise that businesses are jumping on board to get their message in front of these viewers.

With that said, here are six benefits of paid social media marketing and how you can take advantage of it.

1. Paid ads get faster results

Organic content often only reaches 2% of your followers. So by using paid ads you can ensure you reach your target audience.

2. Maximise your budget

Paid social media ads can be a great way to advertise if you have a limited budget. You can set limits on your ad spend and easily monitor it in Facebook ads manager.

3. Ability to target a specific audience

Paid ads can target very specifically the audience you desire. You can drill down to categories such as demographics, location, occupation and even interests. As a business owner you can use this to your advantage. Targeting the people who need your product the most. Next time you are running a paid ad, spend a bit of time entering different keywords related to your industry in the interests section of the audience set up.

4. You can measure your results

It can often be difficult to measure the effectiveness of longer term marketing campaigns on tv and radio. Whereas all social media platforms allow you to see your reach and engagement of all ads in real time and it even breaks down your return on investment. Allowing you to set goals, make decisions and respond quicker to trends in the market.

5. Grows brand awareness

More than ever, consumers want to know the face behind the name. Social media allows businesses to show their personality. Consumers can connect and engage with businesses at a level that was never possible before social media. You can run ads specifically with the goal of growing your brand awareness. 

6. Gets your content in front of viewers

We spend a considerable amount of time developing fresh content for our websites and blogs. So why not share all that hard work on social media. The whole purpose of developing content is to engage and educate your audience. Breaking up larger pieces of content such as blogs into multiple social media ads will help you generate fresh and relevant content that will leave your audience wanting more.

Why not explore how paid social media ads can help your business. If paid social media ads seem a bit daunting for you, stay tuned for more blogs to help you get started.