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Case Study: Dr Pickles

Dr pickles

Industry

eCommerce

Challenge

The problem your customer faced. This content should be short and skimmable. Two to three sentences are a good standard for the right amount of content.

Results

The impact your customer saw. Two to three sentences are a good standard for the right amount of content.

Key Product

Page Optimisation, Conversion Rate Optimisation, B2B Wholesale

drpickles.com
+18.06
AOV increase

“We’ve had an incredible experience working with Kozler Business Solutions to enhance our website. From the very beginning, their team was proactive, responsive, and genuinely invested in helping us improve both the functionality and design of the Dr Pickles site.”

Lochlan Charlton

Dr Pickles

Dr p bund

Dr Pickles

Dr Pickles is an Australian brand specialising in tattoo aftercare, known for its natural, papaya-based balm that helps heal and protect fresh ink. What began as a solution to poor aftercare products has grown into a trusted range stocked in tattoo studios and major retailers across the country.

The Challenge

Dr Pickles operated on a standard Shopify storefront with static product pages and limited bundle functionality. The site offered individual items and preset “Packs,” but lacked an intuitive way to mix-and-match products or cater to wholesale/B2B buyers. Options were rigid, and the user experience didn’t fully support their expanding market.

The Project

Custom Bundle Builder

  • Introduced a “Mix & Match” feature allowing customers to create personalised bundles, increasing average order value.
B2B / Wholesale Solution

  • Implemented tailored wholesale pages including an private portal for wholesale clients
  • Built a dedicated B2B cart allowing bulk orders. Making bulk orders simple for wholesale clients.
Site Refresh & UX/UI Overhaul

  • Redesigned product pages with prominent bundle options 
  • Optimised user journeys for both retail customers and professional artists improving site flow from home page to checkout.

The Results

Dr Pickles saw an 18.06% increase in average order value thanks to a custom bundle builder, improved product pages, and a smoother shopping experience. The new wholesale setup also made it easier for B2B customers to order in bulk, supporting growth across both retail and wholesale.

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